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Ada, on a mission to help the world’s most innovative brands automate their most valuable interactions, today announced its inclusion within Forrester’s latest conversational AI industry report, The Forrester New Wave™: Conversation Automation Solutions, Q3 2022. Forrester’s New Wave report evaluates emerging technologies and helps B2B marketers to select the right partner for their conversation automation solution needs. In response to the growth of the B2B Conversation Automation Solution (CAS) market over the last five years, as brands seek to exceed customer expectations without increasing costs, Forrester identified and evaluated 10 service providers across 10 criteria.
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