Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading provider of customer engagement and marketing technology services in China, today announced that it has reached cooperation with WhatsApp, the world’s leading private messaging giant. This transoceanic cooperation represents a breakthrough in advancing Aurora Mobile’s overseas business and enlarging its business ecosystem. Under the collaboration that enriches its messaging channel mix, Aurora Mobile will provide Chinese companies going global with more efficient social channels and marketing solutions, to help them expand their overseas user base and build a customer engagement system. It also expects to create new paths and new opportunities to increase conversion rate more efficiently and sustainably.
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