Leading Social UGC, Influencer Marketing, and Ratings & Reviews company Pixlee TurnTo today announced new Instagram Reels functionality that enables brands to collect, curate and publish user-generated Instagram Reels within the Pixlee TurnTo Social UGC platform.

This new feature expands on the company’s existing feature set that enables brands to harness user-generated content from Instagram for marketing and ecommerce channels. With the widespread adoption of user-generated video by brands and social channels, this development sets the stage for brands to feature more impactful, community-powered video content across the customer journey.