NextTech Communications, a technology-focused integrated communications agency, has been named the public relations agency of record by MPC: The Digital Commerce Event for MPC22, the 12th annual premier conference and exhibition focused on the future of alternative payments worldwide. MPC22 is being held August 22-24, 2022 at the Westin Atlanta Perimeter North.
Facing issue in account approval? email us at info@ipt.pw
Click to Ckeck Our - FREE SEO TOOLS
PunchOut2Go, the leading provider of B2B trade automation that integrates eCommerce and eProcurement solutions, announced today that it has changed its name to TradeCentric. The company also announced the addition of key hires within sales, channels and strategic partnerships. Together, these moves provide the foundation for the company’s next phase of growth and development.
SG360°, an industry-leading provider of performance-driven direct marketing solutions, is building on its long history of evolutionary growth with the expansion of its services. Driven by client demand, SG360° has positioned itself to drive superior return on marketing investment for their client-base, offering comprehensive strategy, creative best practices, and sophisticated data modeling.
Stagwell (NASDAQ: STGW) today announced Koalifyed, an end-to-end SaaS influencer marketing management platform within the Stagwell Marketing Cloud, has added TikTok integration, making it one of few influencer marketing management platforms able to support brands and agencies seeking value on one of the fastest-growing platforms for influencer and social commerce.
Today’s e-commerce competition is fierce – consumers expect a high-quality, immersive shopping experience with a small-time window to win (or lose) a prospective customer. Marketplaces have become a dominant and vital component of every brand’s e-commerce plan – they offer a consistent consumer experience across millions of products. For brands, this makes differentiation of the highest importance – and rich media is the new battleground.
Homebot, the award-winning, customer engagement and retention portal that empowers consumers to build wealth through homeownership, today announced a new integration with Total Expert, the only CRM and customer engagement platform purpose-built for modern financial institutions. The integration automates client list management, allowing lenders to streamline the delivery of Homebot digests and develop meaningful customer relationships right away.
Outsell, the only A.I.-driven Customer Data and Engagement Platform (CDEP) for the automotive industry, today announced its latest strategic hire with the appointment of seasoned digital marketing and automotive leader John Clavadetscher to President and Chief Commercial Officer, effective immediately. The newly created role is a key part of the company’s overarching growth strategy to help automotive companies unlock the full potential of their customer data, bringing sophisticated marketing capabilities to the industry. Clavadetscher will report to Outsell’s CEO, Mike Wethington.
Devtech, a global digital innovation services company, today announced the acquisition of Saturized – a creative agency focused on transforming ideas into digital experiences. The acquisition further accelerates Devtech’s organic growth of more than 60% YoY annual recurring revenue (ARR) and extends the company’s global leadership position in empowering technology businesses to accelerate digital innovation. Terms of the acquisition were not disclosed.
Account-based marketing platform RollWorks, a division of NextRoll, today celebrated continued momentum across its platform as the ABM leader high-growth companies rely on to accelerate revenue.
The company announced significant enhancements to features of its Site Visitor API that further advances the incorporation of account-level insight into web content personalization. RollWorks now supports LiveRamp’s identifier, RampID™ across channels, as it continues to shore up product infrastructure to ready itself for a future without third-party cookies.
The company announced significant enhancements to features of its Site Visitor API that further advances the incorporation of account-level insight into web content personalization. RollWorks now supports LiveRamp’s identifier, RampID™ across channels, as it continues to shore up product infrastructure to ready itself for a future without third-party cookies.
Plobal Apps, a no-code mobile app platform for e-commerce stores, has raised $8.5 million, led by Elevation Capital and Bessemer Venture Partners. Elevation and Bessemer also co-led the funding round in 2021, bringing the total capital raised by Plobal Apps to $14 million in the last 6 months.
Plobal Apps enables D2C brands to rapidly build and launch their mobile apps, drive installs, engage customers and scale revenues. With 73% of all e-commerce transactions made via a mobile device
Plobal Apps enables D2C brands to rapidly build and launch their mobile apps, drive installs, engage customers and scale revenues. With 73% of all e-commerce transactions made via a mobile device
Wolters Kluwer, a global leader in professional information, software solutions and services, has been named an Overall Leader in the Customer Experience Model and Vendor Credibility Model for its CCH® Tagetik expert solution in the 2022 Wisdom of Crowds® EPM Market Study produced by Dresner Advisory Services, for the second year in a row. Wolters Kluwer also achieved a perfect score for “Recommend” and “Best in Class” for product scalability and integration with third parties.
Around 80% of consumers in the United Kingdom used social media platforms for shopping in 2021, resulting from the blending of the mature e-commerce market in the country with rising social media adoption among the consumers. Consequently, with the burgeoning social commerce market in the United Kingdom, more social media platforms will increasingly see the launch of in-app check-out options, either standalone or in collaborations. The publisher expects start-ups and retailers will inject social commerce strategy into their business models, providing impetus to the growth of the overall marke
Boosted Commerce, the leading consumer eCommerce platform that acquires and grows third-party businesses on Amazon and Shopify, today announced a new Chief Financial Officer, Martin Dunstheimer. Dunstheimer has a comprehensive background in financial leadership, having held top positions at GE, NBC, Lucky Brand Jeans, 7 For All Mankind, BCBG, and most recently at TOMS shoes.
Amplitude, Inc. (Nasdaq: AMPL), the pioneer in digital optimization, today announced the appointment of Thomas Hansen as its first President. With nearly three decades of experience, Hansen will oversee all aspects of Amplitude’s go-to-market (GTM) organization, including revenue, operations, customer success, partnerships, and marketing. Hansen will join Amplitude’s executive leadership team and report to Spenser Skates, Amplitude’s CEO and Co-founder.
Global digital advertising consultancy, TPA Digital, has announced the launch of a new technical service called TPA Labs. TPA Labs is an AdTech accelerator, for advertisers & ecosystem providers to quickly test and implement AdTech solutions.
The service has been launched out of frustration from advertisers who want to independently test technical solutions at speed, and for AdTech solutions to not have to worry about constructing wider commercial deals with service providers prior to testing.
The service has been launched out of frustration from advertisers who want to independently test technical solutions at speed, and for AdTech solutions to not have to worry about constructing wider commercial deals with service providers prior to testing.
AdQuick.com, the top out-of-home (OOH) advertising platform in the world, today announces its latest service, AdQuick Analytics Cloud, a first-ever “analytics as a service” for OOH marketers, agencies and media owners to measure the effectiveness of OOH advertising campaigns with near real-time data, no matter how or with whom the OOH media was booked.
With the new partnership, joint customers and the open source community can integrate and build powerful data-driven applications and composable customer data platforms (CDPs) with Snowplow’s AI-ready, behavioral data in real-time on the Databricks Lakehouse Platform. In addition, data teams can now access Snowplow’s new custom-built web models and leverage behavioral data to power AI/ML data applications, advanced analytics and automate insight as part of a composable CDP, directly from their Databricks Lakehouse.
Semasio, a pioneer of targeting and insight solutions for programmatic advertising, has partnered with ThinkNow, a full-service, cross-cultural research technology company, to bring zero-party multicultural data to the programmatic ecosystem. The partnership will equip marketers with the tools and resources to plan, manage and message to their target audiences in a culturally evolving and dynamically shifting U.S. consumer market.
Sprinklr (NYSE: CXM), the unified customer experience management (Unified-CXM) platform for modern enterprises, today announced a new report: 5 Models of Influence: Inspiration from Forbes’ 2022 World’s Most Influential CMOs. A companion report to the Forbes’ 2022 ranking of The World’s Most Influential CMOs, the report provides best practices for marketers looking to strengthen their personal and brand leadership.
Van Leer will be a featured speaker at the annual Miami eCommerce Summit on Thursday, July 14th. Blake R Van Leer III is an Executive at Proto AI an AI Technology company which helps Online retailers acquire, convert and retain more customers with a first if it’s kind technology. Van Leer is also an Entrepreneur, Investor, Nonprofit Board Advisor and Special Advisor to Kathy Ireland who does $3.1B in annual sales. The Miami event features speakers who are industry leaders and innovators from a broad cross-section of companies. “I’m thrilled to join the event. Retail Summit has a unique engagi