Clients from SMBs to mid-market to enterprises can now make fast data-driven decisions to improve product and brand experiences

Customer experience platform DISQO today announced the acquisition of Feedback Loop, Inc. Feedback Loop’s SaaS technology empowers fast and easy consumer feedback for product and marketing professionals, from early-stage discovery to ideation and design. The acquisition accelerates DISQO’s mission to build the most trusted platform that fuels brand growth by connecting consumers’ sentiments to their online behaviors. With the addition of Feedback Loop, DISQO facilitates a comprehensive understanding of brand, product, and customer experiences for any organization, from SMBs to enterprises.